[WEBINAR] End-of-Year Giving: Tips for Success

Dec 4, 2025 by

Katie Clark

If end-of-year giving sneaks up on you every December, you’re not alone. The good news? Encouraging generosity doesn’t have to feel complicated. With a few intentional strategies, you can turn the final weeks of the year into a joyful, spirit-filled movement that strengthens the mission of your parish, school, or ministry.

Tip #1: Just Ask

A Warm Invitation Goes a Long Way

The number one reason people don’t give is simple: no one asked. A personal invitation reminds members and visitors that their generosity truly matters. This is especially important in December, when 30% of all annual giving occurs, and what’s more, 10% of all annual giving happens in the final three days of the year. Make your ask visible on your website, in your programs, and in seasonal communications.

Tip #2: Make It Simple

Remove Every Barrier to Giving

When giving is easy, generosity grows. Research shows that each additional step in the donation process leads to drop-off, so the goal is to make giving as effortless as possible. With eCatholic Online Giving, your donation forms integrate seamlessly into your website—no extra clicks, no account creation required.

And don’t forget the power of QR codes, especially during holiday Masses when visitors don’t know your website URL. Every eCatholic site comes standard with free downloadable QR codes for any page, making it easy to place them in pews, hymnals, bulletins, and Christmas programs. This simple tool can instantly bridge the gap between inspiration and action.

Tip #3: Share the Impact

Show Donors Their Gifts Matter

Donors want to know their giving makes a difference. In fact, ministries that regularly communicate impact experience significantly higher offertory than those who don’t. Use your website’s News module to share real stories, photos, and updates about what generosity has made possible. Visual tools like the Progress Bar module make your stewardship efforts feel tangible and exciting.

Additionally, short updates sent through communication tools like eCatholic Connect, like “Your generosity helped serve 132 families during Advent!”, can spark even deeper engagement. When people see the fruit of their sacrifice, generosity naturally grows.

Bonus Tip: Start 2026 Strong with Giving Success

Plan Ahead Even If You’re Out of Time right now

Can’t make any changes before the end of the year? You can still set yourself up for success in the new year. The Giving Success Program helps you increase participation in online giving with one-on-one support, custom action plans, ready-made marketing resources, and a guided email campaign. It’s one of the simplest ways to start 2026 with momentum and clarity.

With clarity, simplicity, and storytelling, you can cultivate a generous, joy-filled end-of-year giving season—one that strengthens your mission long after December ends.