Today, people are increasingly using AI tools like ChatGPT, Claude, and Gemini to find information. These tools do not read the internet the same way people do.
At eCatholic, we have rolled out a new update to all our websites. This change is invisible to your parishioners and requires no work from your staff. However, it will have a major impact on how people find your parish over the next decade.
To make your site even more AI-friendly, keep these three tips in mind:
- Write Clearly: Use direct answers and simple headings.
- Stay Current: Update your event times and staff directories regularly. AI favors "fresh" content. If writing a post, include the year (2026).
- Cite Your Sources: When quoting the Catechism or Scripture, name the source. This helps AI verify the information.